Get More Commercial Roofing Leads with These Strategies
There are many ways to get more commercial roofing leads, but the key is figuring out which strategies work best for your company. In this blog post, we will explore 10 different ways that you can increase your lead generation and ultimately make money.
The best lead generation campaigns for commercial roofing are going to be different from those of residential. It all depends on the country you`re in and how much competition there is, as well as what channels appeal more to your target demographic.
What works with one type could not necessarily work with the other; however, this doesn`t mean that it`s impossible! You`ll just need some trial-and-error over time so do keep track of numbers along the way as we will discuss further down below. In general, if B2C leads are less expensive then they might also have a higher likelihood at conversion rates because people who own their homes know exactly where property values stand (generally speaking).
Referrals
Referral marketing is the backbone of commercial roofers, and for good reason. Customers that come from referrals usually spend more money and are often very loyal to your brand. That being said, it can be difficult because you don`t know exactly how many you`ll get each month with some customers already tapped out as a source due to their geographic location or personal habits (such as not wanting any friends in on any deals). The best way to grow your referral network is by asking happy clients about who they would refer you to! It`s amazing just how many business owners forget this simple task altogether; especially those without an established customer base yet.
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Telemarketing Leads
Telemarketing is a quick way to generate leads, but it will not improve your personal brand.
Telemarketing can be useful for generating new sales opportunities; however, you are not building your name and reputation in the industry by doing so. It`s also important to note that telemarketers may lose some of their valuable touchpoints with customers when they use this method of lead generation because many people do not like being called on the phone or receiving unwanted voicemails from strangers.
AdWords
If you were looking to quickly hone in on top-of-the-market commercial property owners, would you find AdWords an attractive prospect?
So many other marketing channels are slow and expensive. With AdWords, it`s possible to see results within a week – usually before your competitors have even realized what hit them.
SEO
A powerful way strategy that will help you generate commercial roofing leads is SEO. The key thing to remember with these inbound marketing strategies is that people’s behavior has changed dramatically: 94% of B2B buyers research online for purchase decisions, while traditional TV and media advertising only reaches 27%. In 2017, digital marketing spent more money than old-school T.V or radio advertisements– if your company isn`t on the internet then it`s like it doesn`t exist.
Facebook Advertising
You can target property managers on Facebook, but the main difference between AdWords and social media is that with Adwords you are targeting people at the top of their buying cycle. Whereas on Facebook, although a similar demographic might be targeted as someone who would use your product or service – those same individuals may not necessarily have any interest in what`s being offered. This means it`s important to provide value to prospects first by creating helpful content before retargeting them with an offer through ads- this will increase conversions rates because they`re more likely interested when approached directly for said services/product rather than pitching something randomly without context.
Direct Mail
Direct mail campaigns fail without the right list, so make sure you know who your audience is and what they want before sending anything out.
Cold Calling
The first step for my new business will be to establish relationships with property managers, manufacturers, industrial building owners, and other real estate professionals. I`ll start by making a list of all the contacts that sound like they might need help fixing up their properties. Then I`ll contact them directly via phone or email about setting up an appointment to discuss what we can do together.
Linkedin can be a powerful social media outlet for your business, and it has the potential to make an impact. Roofing companies on Linkedin are at risk of not having enough people in their area using this platform or “running” into any issues with their accounts being flagged as spammy. On such scenarios, you might want to consider switching over from LinkedIn connections to other social platforms that have wider reach such as Facebook Ads (which is great if you`re running promotions) but one thing`s certain: when looking at B2B marketing strategies – Linkedln delivers more customers than others combined.
I hope you will use this article as a springboard for your own creative ideas on how to grow your commercial roofing business.